Between september and the end of october 2003, more than 800 italian posters have been spread through the streets of Brussels.
Tens of museums, cultural institutions and design studios enthusiastically responded to our request sending the posters they had produced in the two preceding months; fragments of urban landscapes have been (virtually) cut off from the walls of big and small cities, from Aosta to Palermo, to be relocated in the european capital, announcing at the same time the opening of the festival Europalia.Italia.
Puzzling, almost exotic, these posters proposed a state-of-the-art panorama of the italian cultural life and its graphic design scene.

Aggressive advertising undermines the value of the public spaceand its fruition, standardizes messages and pictures, killing graphic and cultural differences; in this context, the creative poster remains a strong medium that cannot be replaced.
Posterama was meant to provoke the public with a misplaced message that would cause a communication shift; this event is also a declaration in favor of the poster itself, as shown in the only place where it really fits, the street.